London is a great city. It is diverse, multicultural and full of opportunities. But there is also another side to its popularity and appeal. London is an expensive place to live and thrive. Many businesses want to open a venue here and many pay top price to have their window on Piccadilly or Oxford Street. With such a competitive market and high revenues (London GDP accounts for 25% of the whole country's economy) it is challenging for newcomers to find a great place to make their first steps and competition if fiercer than ever. In this situation, there is no such thing as too much data to help make that choice.
But what about those, who want to start their own business and cannot really afford to open in the City yet? Where is it best to open a new place? Where will it be cheapest and will have enough people living around to be popular? Where the competition is not too overwhelming? If we consider all of these questions, it might be a good idea to turn to data on the outer London boroughs, to look into the numbers with a bit more scrutiny in the project.