diff --git a/bin/load.sh b/bin/load.sh
new file mode 100755
index 000000000..64734bdfc
--- /dev/null
+++ b/bin/load.sh
@@ -0,0 +1,15 @@
+#!/bin/bash
+
+# Build the base Go Botany database.
+
+admin () {
+    django-admin.py "$@" --settings gobotany.settings
+}
+
+set -e
+admin syncdb --noinput
+admin migrate
+python -m gobotany.core.importer zipimport
+$(dirname "$0")/import-images.sh
+$(dirname "$0")/import-dkey.sh
+admin rebuild_index --noinput