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<!DOCTYPE html><html lang="en-gb"><head><meta charset="utf-8"><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="viewport" content="width=device-width,initial-scale=1"><title>How to Use Italiana: A Elegant Font Perfect for Branding - FontDiscovery</title><meta name="description" content="Italiana is a fantastic elegant font with large contrast, perfect for fashion and editorial brands for logo design and brand kits. See our visual examples."><meta name="generator" content="Publii Open-Source CMS for Static Site"><script type="text/javascript" async src="https://www.googletagmanager.com/gtag/js?id=G-4CXZNXBG98"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];
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See our visual examples.","author":{"@type":"Person","name":"Hua Shu","url":"https://typogram.co/font-discovery/authors/hua-shu/"},"publisher":{"@type":"Organization","name":"Hua Shu","logo":{"@type":"ImageObject","url":"https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg","height":500,"width":2396}}}</script></head><body><div class="container"><header class="header" id="js-header"><a href="https://www.typogram.co/" class="logo"><img src="https://typogram.co/font-discovery/media/website/Typogram-logo-2.svg" alt="FontDiscovery"></a><nav class="navbar js-navbar"><button class="navbar__toggle js-toggle" aria-label="Menu"><span class="navbar__toggle-box"><span class="navbar__toggle-inner">Menu</span></span></button><ul class="navbar__menu"><li class="has-submenu"><a href="https://typogram.co/font-discovery/" target="_self" aria-haspopup="true">FontDiscovery</a><ul class="navbar__submenu level-2" aria-hidden="true"><li><a href="https://typogram.co/font-discovery/tags/serif/" title="Serif" target="_self">Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/slab-serif/" title="Slab Serif" target="_self">Slab Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/sans-serif/" target="_self">Sans Serif</a></li><li><a href="https://typogram.co/font-discovery/tags/script/" target="_self">Script</a></li><li><a href="https://typogram.co/font-discovery/tags/display/" target="_self">Display</a></li></ul></li><li><a href="https://typogram.co/blog/" target="_self">Typogram's Blog</a></li><li><a href="https://typogram.co/build" title="BuildinPublic" target="_self">BuildinPublic</a></li><li><a href="https://typogram.co/help" title="Help Center" target="_self">Help Center</a></li><li><a href="https://typogram.co/blog/about-us/" title="About Us" target="_self">About Us</a></li><li class="pre-order-button"><a href="https://typogram.co/app/sign-in.html" title="SIGN-IN" target="_self">Sign-in</a></li></ul></nav></header><main><article class="post wrapper"><header class="hero"><p class="post__meta">By <a href="https://typogram.co/font-discovery/authors/hua-shu/" rel="author" title="Hua Shu">Hua Shu</a> Published on <time datetime="2023-07-03T15:24">July 3, 2023</time></p><h1 class="post__title">How to Use Italiana: A Elegant Font Perfect for Branding</h1></header><figure class="post__featured-image post__image--wide"><img src="https://typogram.co/font-discovery/media/posts/114/font-cover-3.png" srcset="https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-xs.png 300w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-sm.png 480w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-md.png 768w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-lg.png 1024w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-xl.png 1360w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-2xl.png 1600w, https://typogram.co/font-discovery/media/posts/114/responsive/font-cover-3-sm2.png 375w" sizes="(max-width: 1600px) 100vw, 1600px" loading="eager" height="462" width="716" alt="Italiana"></figure><p align="center"><em>Welcome to <a href="https://typogram.co/">Typogram’s</a> FontDiscovery newsletter, written by your resident font and design nerd, <a href="https://twitter.com/HuaTweets">Hua</a>. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪</em></p><div class="iframe-container"><iframe width="auto" height="100 px" src="https://fontdiscovery.typogram.co/embed" frameborder="0" scrolling="no"></iframe></div><hr><div class="post__entry"><h4 class="header-with-anchor-widget">In This Issue…</h4><h1>How to Use Italiana for Logo and Branding</h1><h3 class="header-with-anchor-widget"> </h3><ul><li>Font of the Week: <a href="https://fonts.google.com/specimen/Italiana?query=italiana" target="_blank" rel="noopener noreferrer">Italiana</a></li><li>Design idea of the Week: Reddit Go Dark</li><li>Color Inspiration of the Week: California Palms</li></ul><div class="captioned-image-container"><figure><div class="image2-inset"><figure class="post__image"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 1456w" sizes="100vw"><img loading="lazy" title="italiana-quote" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png 1456w" alt="italiana-example" width="862" height="655" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/1b4fb943-bfd0-4835-b0e1-1fc0f991a3af_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":null,"bytes":28978,"alt":"italiana-quote","title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":false,"internalRedirect":null}"></figure><div class="image-link-expand"> </div><div> </div><div><em style="color: var(--text-primary-color); font-family: var(--editor-font-family); font-size: inherit; font-weight: var(--font-weight-normal);">By the way, have you checked out <a href="https://typogram.co/" target="_blank" rel="noopener noreferrer">Typogram</a> yet? in case you’ve missed it, we publicly launched the app recently. try it out, and let me know what you think!</em></div></div></figure></div><div><hr></div><h4 class="header-with-anchor-widget">Font of the Week</h4><h2 class="header-with-anchor-widget">About Italiana</h2><p>In the past issues of our newsletter, we have covered many display fonts, like <a href="https://typogram.co/font-discovery/how-to-use-playfair-display-font.html">Playfair Display</a> and <a href="https://typogram.co/font-discovery/how-to-use-bluu-next-font.html">Bluu Next</a>.</p><p>In this issue, we are introducing Italiana, a fantastic font inspired by the calligraphy of Italian masters. Though the designer didn’t name a specific influence, the font reminds me of the works of Italian calligraphers like Giovanni Battista Palatino, who inspired Palatino, a favorite font for many inside Microsoft Office.</p><p>Italiana’s significant stroke contrast, gentle curves, and large x-height create a sleek, elegant vibe so aesthetically pleasing to the eye. It is a fantastic display font with a graceful sophisticated tone.</p><div class="captioned-image-container"><figure><div class="image2-inset"><figure class="post__image"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 1456w" sizes="100vw"><img loading="lazy" title="italiana-influence" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png 1456w" alt="italiana-influence" width="1198" height="863" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/a6429fd6-695a-4cf4-b2a0-e3396ec2519f_716x462.png","fullscreen":null,"imageSize":null,"height":462,"width":716,"resizeWidth":716,"bytes":407094,"alt":"italiana-influence","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null}"></figure><div class="image-link-expand"> </div></div></figure></div><h3 class="header-with-anchor-widget">Font Details</h3><ul><li><p>Large stroke contrast </p></li><li><p>One weight </p></li><li><p>Relatively large x-height </p></li><li><p>Short ascenders and descenders </p></li></ul><div class="captioned-image-container"><figure><div class="image2-inset"><figure class="post__image"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 1456w" sizes="100vw"><img loading="lazy" title="italiana-character sets" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png 1456w" alt="italiana-character sets" width="1186" height="599" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/848a716b-4618-4eb5-a46e-427a3a1e1eb4_1349x462.png","fullscreen":null,"imageSize":null,"height":462,"width":1349,"resizeWidth":null,"bytes":39431,"alt":"italiana-character sets","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null}"></figure><div class="image-link-expand"> </div></div></figure></div><h2 class="header-with-anchor-widget">How to use Italiana for logos?</h2><p>Italiana’s graceful tone is great for a brand targeting elegance and sophistication. The only thing: since there is only one font-weight: watch out for thin parts of the letters disappearing at smaller sizes. It could be helpful to add a stroke outside the letter to help with legibility.</p><h2 class="header-with-anchor-widget">How to use Italiana for branding and marketing?</h2><p>Italiana is a display font perfect for headers for graphics and invitations. The font is readable, and the letters’ elegance shines through in header sizes; just make sure the thin strokes of the fonts are not disappearing.</p><p class="button-wrapper align-center" data-attrs="{"url":"https://typogram.co/","text":"Check out Italiana Inside Typogram!","action":null,"class":null}" data-component-name="ButtonCreateButton"><strong><a class="button primary" href="https://typogram.co/" rel="">Check-out Italiana Inside Typogram!</a></strong></p><div><hr></div><h4 class="header-with-anchor-widget">Design Idea of the Week</h4><h2 class="header-with-anchor-widget">Reddit Goes Dark</h2><p>Reddit is one of my favorite sites to check daily and hosts many of my favorite internet communities. Because of the presence of many popular third-party apps(many are used to browse Reddit and make the experience better on Mobile), recently, Reddit started charging money for the usage of its API (i.e., Reddit’s code third-party are using), which effectively makes many of these popular third-party apps too expensive to run. </p><p>To protest this, many communities on Reddit start going “dark,” as in temporarily offline, to protest the developer fee. It’s a fantastic way to show solidarity with indie apps. <a href="https://www.npr.org/2023/06/12/1181376050/reddit-communities-go-dark-protest-new-api-developer-fees" target="_blank" rel="noopener noreferrer">Check out more here.</a></p><div><hr></div><h4 class="header-with-anchor-widget">Color Inspiration of the Week</h4><h2 class="header-with-anchor-widget">California Palms</h2><p>This week check out amazing summer colors from California!</p><div class="captioned-image-container"><figure><div class="image2-inset"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 1456w" sizes="100vw"><img loading="lazy" title="italiana-colors" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png 1456w" alt="italiana-colors" width="1247" height="628" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/0e0d9405-ae58-4d3d-9792-42046057df2b_1012x506.png","fullscreen":null,"imageSize":null,"height":506,"width":1012,"resizeWidth":null,"bytes":343205,"alt":"italiana-colors","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null}"></figure><div class="image-link-expand"> </div></div></figure></div><div><hr></div><h4 class="header-with-anchor-widget">Typography Jargon Buster!</h4><h2 class="header-with-anchor-widget">Ascender</h2><p>An ascender is a vertical stroke of a lowercase letter extending upwards, beyond the x-height, sometimes beyond the cap height. For example, “h” is a lowercase letter with an ascender. In general, typefaces having long ascenders and descenders help with readability. Long ascenders help make a lowercase more distinguishable as long as the other parts of the letters are legible.</p><div class="captioned-image-container"><figure><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 1456w" sizes="100vw"></picture><figure class="sizing-normal"><figure class="post__image"><img loading="lazy" title="font details - ascender " src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png 1456w" alt="font details - ascender " width="1024" height="538" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/05fd8efe-7ac5-4724-bae3-3efaabec43d8_1024x538.png","fullscreen":null,"imageSize":null,"height":538,"width":1024,"resizeWidth":null,"bytes":null,"alt":"font details - ascender ","title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null}"></figure><figcaption>Font details - ascender </figcaption></figure></div><figcaption class="image-caption"></figcaption></figure></div><p><em>Want more typography jargon buster? <a href="https://typogram.co/blog/font-details-you-must-know-to-improve-your-designs/" target="_blank" rel="noopener noreferrer">Check out this post!</a></em></p><div><hr></div><h4 class="header-with-anchor-widget">Creative Prompt</h4><p>Create something with Italiana.</p><div><hr></div><h4 class="header-with-anchor-widget">Thank you</h4><p>…for reading and hanging out here this week! Here is <a href="https://fonts.google.com/specimen/Italiana?query=italiana" target="_blank" rel="noopener noreferrer">Italiana</a>.</p><div class="captioned-image-container"><figure><div class="image2-inset"><figure class="sizing-normal"><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 1456w" sizes="100vw"><img loading="lazy" title="font-info" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png" data-is-external-image="true" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png 1456w" alt="font-info" width="1012" height="506" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/094852ea-3547-44de-bbe0-5e1341a4d7f6_1012x506.png","fullscreen":null,"imageSize":null,"height":506,"width":1012,"resizeWidth":null,"bytes":31826,"alt":"font-info","title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null}"></figure></div></figure></div></div><footer class="post__footer"><div class="post__last-updated">This article was updated on July 24, 2023</div><div 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src="https://typogram.co/font-discovery/media/website/typogram-profile-hs.png" loading="eager" height="600" width="601" alt="Hua Shu"><div><h3><a href="https://typogram.co/font-discovery/authors/hua-shu/" class="inverse" title="Hua Shu">Hua Shu</a></h3><p>Hua is a co-founder of Typogram. Hua loves to create design resources for beginners! Got questions about design? Email me: ✨ hua@typogram.co 🎨</p></div></div><div class="post__related"><h3 class="u-h5">Related posts</h3><div class="post__related__wrap"><figure><a href="https://typogram.co/font-discovery/how-to-use-oregano-font.html"><img src="https://typogram.co/font-discovery/media/posts/25/responsive/MainShowcase-0-xs.png" loading="lazy" alt="Oregano cover"></a><figcaption><h4><a href="https://typogram.co/font-discovery/how-to-use-oregano-font.html" class="inverse">How to Use Oregano: A Casual Script Font Speaking Warmth and Craftsmanship</a></h4><time datetime="2022-06-04T17:42">June 4, 2022</time></figcaption></figure><figure><a href="https://typogram.co/font-discovery/how-to-use-ultra-font.html"><img src="https://typogram.co/font-discovery/media/posts/24/responsive/MainShowcase-0-xs.png" loading="lazy" alt="ultra cover"></a><figcaption><h4><a href="https://typogram.co/font-discovery/how-to-use-ultra-font.html" class="inverse">Reviewing Ultra: A Bold Slab Serif Font to Stand Out From the Crowd</a></h4><time datetime="2022-06-01T22:02">June 1, 2022</time></figcaption></figure><figure><a href="https://typogram.co/font-discovery/how-to-use-six-caps-font.html"><img src="https://typogram.co/font-discovery/media/posts/23/responsive/MainShowcase-xs.png" loading="lazy" alt="Six Caps Cover"></a><figcaption><h4><a href="https://typogram.co/font-discovery/how-to-use-six-caps-font.html" class="inverse">Reviewing Six Caps: A Condense Font Perfect for Marketing Graphics</a></h4><time datetime="2022-05-21T00:15">May 21, 2022</time></figcaption></figure></div></div></footer></article></main><footer class="footer"><div class="footer__copyright">Project by <a href="https://www.typogram.co/">Typogram</a></div><div class="footer__social"><a href="https://twitter.com/typogramco" class="twitter" aria-label="Twitter"><svg class="icon"><use xlink:href="https://typogram.co/font-discovery/assets/svg/svg-map.svg#twitter"/></svg> </a><a href="https://www.instagram.com/typogramco" class="instagram" aria-label="Instagram"><svg class="icon"><use xlink:href="https://typogram.co/font-discovery/assets/svg/svg-map.svg#instagram"/></svg> </a><a href="https://www.linkedin.com/company/typogramco" class="linkedin" aria-label="LinkedIn"><svg class="icon"><use xlink:href="https://typogram.co/font-discovery/assets/svg/svg-map.svg#linkedin"/></svg></a></div></footer></div><script defer="defer" src="https://typogram.co/font-discovery/assets/js/scripts.min.js?v=b1f07db09e44ca999e985e714f8eba4e"></script><script>window.publiiThemeMenuConfig={mobileMenuMode:'sidebar',animationSpeed:300,submenuWidth: 'auto',doubleClickTime:500,mobileMenuExpandableSubmenus:true,relatedContainerForOverlayMenuSelector:'.navbar'};</script><script>/*<![CDATA[*/var images=document.querySelectorAll("img[loading]");for(var i=0;i<images.length;i++){if(images[i].complete){images[i].classList.add("is-loaded")}else{images[i].addEventListener("load",function(){this.classList.add("is-loaded")},false)}};/*]]>*/</script><div id="mc_embed_signup"><form class="validate" action="https://typogram.us21.list-manage.com/subscribe/post?u=524fd774e21060e9ef6f46b01&id=f68e30ed33&f_id=00ea5fe1f0" method="post" novalidate="" target="_self"><div id="mc_embed_signup_scroll"><p align="center"><em>If you enjoyed the posts here, subscribe to get updates from Typogram's blog!</em></p><p align="center"><input id="bd-email" class="bd-email" name="EMAIL" type="email" placeholder="Enter your email"> <input class="bd-submit" type="submit" value="Subscribe"></p><div hidden=""><input name="tags" type="hidden" value="2818175"></div></div><br><br></form></div></body></html>