diff --git a/README.md b/README.md index 55ff2bd..c0ae673 100644 --- a/README.md +++ b/README.md @@ -530,11 +530,13 @@ We can infer that casual users are more likely to use their bikes for a longer d In order to design new marketing strategies to better focus on and suit the casual users to help convert them into buying annual memberships, we have to refer to the analysis provided above and keep those facts in mind. The recommendations I would provide to help solve this business-related scenario is shown below. -#### Top 3 Recommendations: +#### Top Recommendations to Marketing Strategists: -* Implement advertising more using billboards/posters near the top 20 most popular stations for casual users. +* Implement advertising annual memberships prices more using billboards/posters near the top 20 most popular stations for casual users. * Provide a limited discount on annual memberships purchased during the months of lowest traffic to increase rider usage in these months. +* Have frequent advertisements on social media and television during peak hours and peak months, since that is when most people have a thought about riding bikes. * Start provide free ride minutes for every minute passed after using the bike for 30 minutes, where the free minutes can **ONLY** be redeemed on weekdays to help promote rider usage during weekdays. +